The cover of the magazine focused primarily on Southwest Conference and later the Big XII. Occasionally high school players are on the cover.
The University of Houston has graced the cover five times. Twice UH was the primary focus. In 1976, Coach Bill Yeoman was featured. In 1991, it was David Klingler. Twice UH shared the focus. In 1989, Coach Jack Pardee shared the cover with Forrest Gregg. In 2004, Kevin Kolb shared the cover with players from Texas Tech, North Texas, and TCU. Once, UH was featured in the secondary picture. In 1997, Coach Kim Helton was the smaller picture with the primary focus on UT running backs.
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